The Google Analytics plugin is available to customers subscribed to the Business plan and above (on new pricing plans) or our suite of Advanced B2B features are available as an add-on to lower plans for USD 125/month.
Get a thorough understanding and insight into your customers’ behavior by enabling the Google Analytics plugin within your B2B eCommerce Store in TradeGecko.
Did you know that leveraging customer analytics can help drive customer acquisition, revenue, and sales growth?
Benefits of Enabling the Google Analytics plugin
You will be able to track many of your B2B store activities such as:
✔ Page visits and bounce rate
✔ Time spent in-store per page
✔ Traffic sources and acquisition to optimize ad spend
✔ Real-time user behavior on site
✔ Device and Geography breakdown of customers
✔ Customer cohort analysis
✔ ECommerce analytics such as revenue tracking, product performance; Pre-checkout conversion funnel, and checkout conversion funnel (refer below).
How to Set Up Google Analytics?
Read this yet?
Before you can start gathering insights about your B2B store, you need to have a Google account. Sign up for analytics tracking, and choose what data you want to track.
Here we will cover:
Step 1
Get a Google Account
First, get set up by creating a Google Account here, if you do not have one yet.
You do not have to use the Gmail account for anything other than Google Analytics.
If you already use Google products, such as Gmail or Google Ads, you can use the same account to enable Google Analytics. Click on the ‘Start for free’ button.
Step 2
Enable Google Analytics
The steps required to enable Google Analytics depends on whether you have used your Google account to set up Google Analytics before:
A I have never set up Google Analytics with this Google account before.
B I have used Google Analytics with this Google Account before.
Follow the steps associated with Options Aor B.
Option A How to enable Google Analytics if you've never used it before
1. In a web browser, open Google Analytics and click Start Measuring.
2. Choose the Google account you are using to sign in (only if you have more than one account).
3. Give this Google Analytics Account a name like My B2B Store (only if you have more than one account) and click Next.
4. Select Web and click Next.
5. Fill in your B2B store details and click Create.
If you use a custom domain, please select https:// and fill in your custom domain name (e.g., mystorename.com). If you don’t use a custom domain, select https:// and fill in your B2B store URL (e.g., storename.gogecko.com)
6. Select the checkboxes to agree to Google’s terms and conditions.
7. Next, you will see a lot of information and options for your use; however, the only thing you need is the Tracking ID. Under the Tracking info vertical, choose Tracking Code, and the ‘Tracking ID’ will be displayed. It will look like something like this UA-123456789-1.
Copy the Tracking ID or take a screenshot and save it to your desktop.
8. Open a new tab, and log in to your TradeGecko B2B Store Admin. (i.e., storename.gogecko.com/admin)
9. On the top right-hand corner, click on B2B Tools and then Tracking on the sidebar.
10. In the Google Analytics section, paste the Tracking ID you saved/copied earlier into the ‘Google Analytics account field’:
11. Click on Save Tracking Info, and you should start seeing events in your Google Analytics Dashboard within minutes. 📊
You have successfully enabled Google Analytics on your B2B Store in TradeGecko! 👏🏽
Option B How to enable Google Analytics if you've set up Google Analytics before
1. Open Google Analytics on your web browser.
2. Click Sign in to Analytics in the drop-down menu.
3. Choose the Google account you want to sign in with or click Add account to sign in with a new Google account.
4. Click Admin.
5. Click + Create Account.
6. Give this Google Analytics Account a name like My B2B Store and click Next.
7. Select Web and click Next.
8. Fill in your B2B store details and click Create.
If you use a custom domain, please select https:// and fill in your custom domain name (e.g., mystorename.com). If you don’t use a custom domain, select https:// and fill in your B2B store URL (e.g., storename.gogecko.com)
9. From the drop-down menu, select your country if it is not already selected, then click ‘I Accept to acknowledge that you have read the terms of service.’
10. Next, you will see a lot of information and options for your use; however, the only thing you need is the Tracking ID. Under the Tracking info vertical, choose Tracking Code, and the ‘Tracking ID’ will be displayed.
Copy the Tracking ID or take a screenshot and save it to your desktop.
11. Open a new tab, and log in to your TradeGecko B2B Store Admin. (i.e., storename.gogecko.com/admin)
12. On the top right-hand corner, click on B2B Tools and then Tracking on the sidebar.
13. In the Google Analytics section, paste the Tracking ID you saved/copied earlier into the ‘Google Analytics account field’:
Voila! 👏🏽 You can now continue to Step 3, where you can enable the toggle to track your necessary eCommerce activities.
If you have recently added the Tracking ID in your B2B Admin, you will need to wait for customer activity before seeing any data/insights being aggregated in Google Analytics.
Step 3
Turn on eCommerce tracking
Turning on eCommerce tracking in Google Analytics will allow you to look at your customers’ shopping specific data like product performance, pre-check out shopping funnel, and checkout conversion funnel. You will find this data in your Google Analytics dashboard under Conversions > Ecommerce.
1. In your Google Analytics account, click Admin. In the View menu, select ‘Ecommerce Settings'.
2. Toggle ON for ‘Enable Ecommerce’ and ‘Enable Enhanced Ecommerce Reporting’ as shown above.
3. Under the Checkout Labelling section, name the funnel steps as the following:
i. Initiate Checkout
ii. Add Address Details
iii. Select Shipping Option
iv. Add Payment (*Add this step only if you use TradeGecko Payments in B2B)
This section will correctly label events in your purchase funnel once set up.
4. Once done, click ‘Save.’
You will be able to see your eCommerce data in your Google Analytics dashboard under Conversions > Ecommerce.
Now, you’re all set! 🚀
Google Analytics converts all sales to your Primary Currency stated in TradeGecko. Please ensure that the currencies added in TradeGecko use standard ISO naming conventions. You can refer here for Google’s supported currency ISO codes.
What's next?
Dive into this tutorial by the Google experts who show you how to use Google Analytics.