Can I share the B2B link without inviting the customer? Yes, you can generate a unique shareable link for them to access your B2B store directly. Read this article for more information. Related articles How to Invite Customers to your B2B Commerce Platform? How to Enable Google Analytics for your B2B Store? Is it possible to take payment before an order has been Finalized? Why does the payment link not work for B2B Orders? How do I add a discount to my B2B?