The Abandoned Cart feature is available to customers subscribed to the Business plan and above (on new pricing plans) or as an add-on on to lower plans for USD 125/month.
You now have visibility on Abandoned Carts to find insights that might suggest why your customers are not fulfilling their orders in your B2B store. This will be one of the biggest opportunities to increase revenue for your eCommerce business as you can rely on these insights to reach out to your potential customers who had expressed interest but fell through along the way.
What is an Abandoned Cart?
More commonly known as shopping cart abandonment in the eCommerce world, An ‘Abandoned Cart’ is when a buyer/customer adds an item to their online B2B cart but leaves the store without completing the purchase.
You can access this by navigating to the B2B eCommerce tab from the main navigation bar and clicking on the Dashboard tab. Next, click 'Visit your B2B store' button and you will see 'Abandoned Carts' at the top right of the screen.
View Abandoned Carts
To view your abandoned carts, click on the arrow as shown below.
To view your abandoned carts, click on the arrow as shown above. You will be redirected to the following screen.
Click on ‘View Cart’ to see more details of a specific cart that has been abandoned. You can alternatively choose to bulk export a list should you have a long backlog.
You will get a snapshot view of the estimated order value for the cart your buyer/customer was planning to purchase alongside their contact details.
You can also click on the ‘View on TradeGecko’ button, which will redirect you to the Relationships tab > Edit Contact popup.
Export a list of Abandoned Carts
You can bulk export a list of all your customers’ abandoned carts at one go to have a holistic view of the report. It will be exported in a.CSV format. Skip over below to understand your export structure.
Your exported file should look like this:
*The image above is for illustration purposes only. Actual data may vary across businesses.
This comes in handy for you to run through the .CSV file to find any patterns and act on them as desired.
Some actionable items would be:
1Import data into your CRM tools such as Salesforce, Hubspot, or MailChimp, to send out a mass or custom email to a customer with details on their abandoned cart so that they can complete their checkout.
2Sales representatives can reach out to their respective Company accounts personally to help complete the purchase
A great way to entice customers to complete purchasing an order in your B2B store is to offer them an exit offer.
Understanding the .CSV export structure
The following table describes the format of the CSV file that will be created when you export your Abandoned Carts.
|
Column Header |
Definition |
|
Last seen |
Last login of the customer to your B2B store. |
|
Company Name |
The customer's operating business name, as stored in your Relationships. |
|
Contact Name |
The customer’s name (i.e. point of contact) |
|
Email Address |
The customer’s email address |
|
Phone Number |
The customer’s office number/ mobile number |
|
Items in Cart |
The number of items your customer added to their cart (i.e. possibly the ‘draft order’) |
Here’s to a fulfilling shopping experience and increased sales! 💰