To create an engaging eCommerce shopping experience for your customers, branding is key. Personalizing your B2B eCommerce Platform is not only a sure-fire way to increase sales, but helps them to remember the experience they had while shopping in your store, such as how quickly they found the products or content that are relevant to their real-time needs.
From the main navigation bar, click on the B2B eCommerce tab and 'Visit your B2B Store' button. You will be directed to your B2B eCommerce Platform.
Click the hamburger menu icon ☰ on the top left of the page. It will expand to display an array of customization options.
You can preview the changes being made in real-time in your store. These changes will not be applied to your store until you clicked 'Save all Changes'.
On your admin panel, you will see four tabs:
Within this tab sits three of your main brand identity settings.
You can upload your company logo here to display it in your store. The image size should not exceed 1200x800px.
Selecting a color here changes the color of the banner for your header.
Selecting a color here changes the color of the icon that displays the number of a product you already have in your cart.
This is where the whole picture starts to come together. All key information such as contact information; display settings and default product settings sit within this tab.
Enter text here to have it display in the banner at the top of your store. This could be used to highlight seasonal promotions in your store or even as a store tagline/welcome message.
You can upload your company banner image here to display it in your store. The image size should not exceed 2560x600px. There is an option to either let customers view your store with or without the banner image.
Additionally, you can also embed the banner image with a clickable hyperlink (see demo below) to attract traffic back to your website as a means of advertising.
Info Email Address (aka contact email address)
You can change the email address tied to the Contact Us form on your store, here. By default, the email address tied to your store is the address you would have filled in on the Account Details page on TradeGecko. This is so that in the event your customer needs to contact you, the information would already be available as observed in the Contact Us page.
Default Product Sorting
By default, you will have four options to sort products in your B2B store. Choose whichever options work best for you.
Product Listing Display
The first two options allow you to choose whether or not you would like to display stock level information on your B2B store.
Display products that are out of stock
Checking this box will display products that are out of stock too.
Display stock quantities
The amount of stock available for each Product's variant will be displayed if you check this box. You can choose to show or hide the quantity.
The next three options determine how the storefront will look to your customers and plays a key role in your buyer's journey.
Set Grid view
Checking this box automatically arranges your products in the grid view. If not, your products will be in the list view.
Enable Featured Products
Choosing this option allows you to feature three of your most sellable/most popular or newest products.
Check out how to use this feature for your B2B eCommerce Platform here.
Display tag filters
Improve the search functionality of your B2B store by giving customers more options to search through your collection of products. They can search through Categories, Brands or Tags.
Read this article to learn how to optimize tag filters.
This is what your customers will see when they are at your Login screen. Personalize it to your brand's identity.
This can ideally be your Welcome message.
This is where you write your store's tagline or flashing promotion.
Upload an image that resonates with your B2B store's theme identity.
This last tab if for you to manage access permissions to your store. You have full control of your shoppers. Customers who do not have access to your store will have the chance to write to you directly by filling up a 'Request Form' for your consideration if you have enabled the option. If so, you will also have the chance to edit the field of your request form.
Once you have explored and updated all your customization options, click 'Save All Changes' to apply them to your store. If you do not want to apply the changes, select 'Discard All Changes'.
See – Easy peasy lemon squeezy 🍋